Service List //

 

Promotions Development and Activation:

• Manage national promotions
• Activate promotional sports and entertainment partnerships
• Write sales communication materials
• Develop and activate key customer retail extensions
• Develop supporting point-of-sale and merchandising materials
• Develop and activate couponing and sampling programs
• Coordinate production of photo shoots
• Manage budget and program timelines
  

 

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Brand Management:

• Develop strategic brand direction
• Develop and implement consumer research
• Develop marketing plans
• Write marketing communication materials
• Manage brand-plan sell-in
• Manage development of associated website and communication materials
• Manage brand media plan
  
  

 

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Creative Development:

• Write agency creative briefs
• Manage concepting and overall creative execution
• Proofread and color-proof materials
• Traffic all materials through production
• Secure internal and external approvals
  

 

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Product Launches:

• Manage commercialization process of new product and related packaging and graphics
• Develop operations plan and associated marketing communication materials for product launch
• Manage consumer research testing
• Develop launch media plan
• Secure all internal and external approvals
• Manage launch budget and timelines
• Manage sampling program and couponing initiatives
  
  

 

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Event Management:

• Develop event from conception to execution
• Secure partners, vendors and agencies
• Manage all event logistics, including load-in, load-out and all on-site activities
• Manage event budget and timelines
  

 

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Marketing Communications:

• Develop content and write copy
• Develop sell-in materials
• Write and present sell-in presentations
• Write creative briefs
• Write press releases