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What Our Clients Say
"addONE associates have an incredible breadth of expertise and knowledge. The individuals are personable and have a strong work ethic. Based on the standards of the people who have worked for us, addONE knows exactly the type of marketing professionals we need. We will definitely use their services again."
Sharon Davidson, VP, Studio oneOone
A bigger slice...Using contractors to carry more of the workload can bring profits; potential pitfalls from The Atlanta Business Chronicle
July 23, 2010
Melissa Packman is on the radio again!
http://atlanta.daybooknetwork.com/story/2010/07/08/33269addonemarketingnewstalk1160.shtml
July 8, 2010
Melissa Packman is interviewed on The Atlanta Business Radio Show.
Click to listen
May 5, 2010
addONE Marketing Solutions Earns Women’s Business Enterprise National Council Certification
May 1, 2010
addONE Marketing, senior-level marketing staffing company, has recently been certified by the Women’s Business Enterprise National Council (WBENC) (http://www.wbenc.org), a national organization that recognizes best practices in women-owned businesses.
Recession Fuels addONE Marketing Solutions Growth Beyond Atlanta
June 24 2009
Companies positioning themselves for post-recession success are adding contract marketing support in lieu of more expensive full time help to meet key strategic challenges.
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Put Your Digital Brand to Work!
May 01 2009
As marketers, we spend significant resources branding our products and services so that they successfully compete and thrive in the marketplace. Yet, many of us overlook the importance of branding ourselves. Yes, you too are a brand and it’s critical to build your personal brand in order to compete, thrive and stand out in the workplace.
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Your Digital Brand: Put Your Best Online Imprint Forward
April 01 2009
It’s not a secret -- it is ugly out there with job restructurings, freezes and lay-offs. Regardless if you are currently employed or actively searching for a job, it is important to keep your “digital brand” current and strong. Social media has changed the way prospective employees and potential employers communicate with each other. It has started to erode the old recruiting processes by giving both parties direct access to each other through online networks, search mechanisms and blogs.
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How to Find the Right Social Media Partner
April 01 2009
You know that social media has moved mainstream, far past the late-night entertainment of teens. Statistics and sales are tracking positive results driven by hundreds of social media tools. It is time for you to jump on board, but there’s a significant learning curve, the field continues to evolve and you lack the knowledge to embark solo on this journey. What’s a savvy marketer to do? Work with a proven social media partner!
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addChange to your Life Series for Marketing Professionals Launches with "Survive & Thrive in Today's Economy" Program
March 01 2009
“The new addChange to Your Life educational series offers our clients and associates insights into business trends, best practices and new perspectives on issues from seasoned marketing pros,” Packman explains. The sessions also present networking opportunities to stimulate professional connections.
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addOne Marketing Solutions Commits to Support the Pajama Program
March 03 2009
“The Pajama Program provides new, warm pajamas and books to children who may be waiting to be adopted or may not know the comforts of a mother or father to tuck them into a cozy bed and read them a bedtime story,” explains Dana Jolivet, Georgia chapter president, Pajama Program. “It’s a personal way to give back and make a difference.”
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Proper training is key for part-time summer help
July 20 2007
The manager who sleeps well in the summer when key workers are sitting on the beach is one with a solid strategy for filling summer vacation holes
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Insights: Evaluating Marketing Solutions In A Tough Economy
Natalie Epperson offers up four issues to consider when adding short-term expertise.
In response to today's unsettling economic environment, full-time employee headcounts are shrinking and cost-cutting measures are in place, yet marketing functions must continue. Some misguided companies may attempt to reduce spending on advertising and marketing communications.
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Your weekly Wednesday marketing tip - Sampling works
Melissa Packman
October 22, 2008
In response to so many new SKUs cramming retailers' shelves, customers are often delighted with the abundance of choice, but confused by their options. For example, as consumer package good companies continue to enhance their product offerings and provide new line extensions, reformulations and better packaging, shoppers need the opportunity to taste, touch and connect with the product prior to purchasing it. The best way to do this is by using sampling initiatives.
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Digital marketing strategies for small business
Jeanine Belsky
October 15, 2008
If you are a small business owner or marketer tasked with increasing sales, challenged by decreased budgets and looking for a "bailout" of your own, follow these five digital marketing strategies and you will be on your way:
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The benefits of sponsorship marketing
Josh Packman
October 1, 2008
The idea of connecting brands, products and services with sponsorships is as old as marketing itself. Over the years, it has taken on different forms, evolving significantly with changes in technology, consumer demographics, lifestyle choices, etc. Yet, the overall concept is simple and unwavering: sponsorship marketing is essentially "borrowed imagery," establishing a deep association with an entity relevant to the target market.
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Your weekly Wednesday marketing tip - Integrated marketing matters
Melissa Packman
September 24, 2008
Is integrated marketing important to your internal marketing functions? We know media drives awareness, interactive marketing builds relationships, and sponsorship marketing connects brands and products with influencers. But are these areas talking to each other? Are they coordinating their efforts to deliver against a consistent strategy? What about the rest of your marketing disciplines?
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Flexible Contracting - More flexible than corporate life, fewer headaches than entrepreneurship
by Patti Ghezzi
April 1, 2008
L aura Sims loved the fast-paced corporate life. For 11 years, she developed a broad range of skills at The Coca-Cola Co., including promotional and customer marketing and project management. She got a thrill out of taking a program from conception to market.
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Small businesses turn to independent contractors
By Joyce M. Rosenberg
Associated Press
Sunday, January 25, 2009
New York —- As the recession forces small businesses across the country to cut expenses, some are making a dramatic shift —- they’re laying off employees and using independent contractors instead.
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