Marketers must be teachers
We recently ran across this blog that talked about the highlights from the 2013 NEW MEDIA EXPO. This piece talks about trends for 2013. We added ONEmore Thought under each point. 1) To get something, give something. Something good. For free. People will connect with companies they trust, and nothing spurs the growth of a relationship quite like the act of giving. In this case, creating...
Read MoreA bigger slice…Using contractors to carry more of the workload can bring profits; potential pitfalls from The Atlanta Business Chronicle
According to a 2009 CareerBuilder.com survey of 2,700 employers, 30 percent expected to hire freelancers or contract employees in 2010, up from 28 percent in 2009. Read more
Read MoreMelissa Packman is on the radio again!
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Read MoreMelissa Packman is interviewed on The Atlanta Business Radio Show
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Read MorePut Your Personal Brand to Work
As marketers, we spend significant resources branding our products and services so that they successfully compete and thrive in the marketplace. Yet, many of us overlook the importance of branding ourselves. Yes, you too are a brand and it’s critical to build your personal brand in order to compete, thrive and stand out in the workplace. Where did the concept of personal branding originate?...
Read MoreYour Digital Brand: Put Your Best Online Imprint Forward
It’s not a secret — it is ugly out there with job restructurings, freezes and lay-offs. Regardless if you are currently employed or actively searching for a job, it is important to keep your “digital brand” current and strong. Social media has changed the way prospective employees and potential employers communicate with each other. It has started to erode the old recruiting processes...
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