Tough Economy Creates Opportunity for Savvy Marketers

 

Losing sleep, budget and staff to dismal market conditions and forecasts? You certainly are not alone. Yet the savviest marketing leaders are busy seeking a silver lining.

They know the economy can be an impetus to re-evaluate strategy or execute differently, as well as an opportunity to grab market share, especially as competitors pull back or disappear.

Their insights may help you gain perspective and plan during these challenging times.


With so much to consider, where should marketers start?

 

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From the desk of Rhonda

What are you working on now?

I am working on several exciting projects at the moment with Fuze/NOS. Another area of concentration is with the Coca Cola Central Region Customer Programs, e.g., Cub Foods/Minnesota Wild Hockey program with various components including: Consumer sweepstakes including activation at Minnesota Wild, consumer food bundling initiatives (two phases), retailer incentive and Cub Cares charity component. Also, I’ve done recent partnership negotiations with Red Mountain Spa and SpaFinder. To wrap it all up I have also been working on National POWERADE ® and POWERADE ZERO ™ Coupon programs.

What has been your favorite position/project so far?

I have a wide variety of projects and clients, and it’s too difficult to pick a favorite. I enjoy working on partnership negotiations and “adding value” to each client. I thoroughly enjoy working on projects where I am challenged and my skill set is stretched in a variety of new areas.

 

About our services...

As the Southeast’s premier resource for veteran marketing talent, addONE Marketing Solutions provides the supplemental people power that clients need to manage projects or address staffing shortages by adding one or more smart marketing professionals.

Whether clients need high-level strategic thinking or roll-up-your sleeves tactical activation, addONE matches organizations with uniquely qualified candidates who bring fresh approaches and ideas based on a broad history of work experience.

These self-starters hit the ground running and make an immediate impact on business. Click here to learn more about how addONE Marketing can help your business today. . Learn more about our services!


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