Interim Talent:
The Missing Link for Economically Challenged Marketers

Today’s marketing professionals face the ultimate challenge: enhance performance with fewer staff members and less money. Every day news headlines report layoffs while a recent survey by the Association of National Advertisers reveals that 87 percent of marketers have reduced their budgets.

Meanwhile, these same companies are desperate to retain sales – and even to grow market share. Although the solution to this conundrum is complex, smart businesses have discovered one significant piece of the puzzle: hiring interim marketing professionals.

Considering the value of interim employees for your business? These guidelines may help:

From the desk of Karen Nichols:

1. What are you working on now?
   I am working with an account team at Coca-Cola to plan their next sweepstakes program on My Coke Rewards and the activations for an upcoming customer event. Also, I am assisting another account team to make necessary arrangements for a high-profile industry convention.
   
   
2. What has been your favorite position/project so far?
   It would be too difficult to pinpoint my favorite project. What I enjoy most is the variety in my work. One month I may be focused on a customer special event covering everything from refreshments & new product sampling to entertainment and special consumer or employee activations. The next month, I may be focused on developing a marketing program tied to a major motion picture release filled with cups, popcorn bags and Point of Sale design to a multi-facetted sweepstakes incorporating text messaging and Facebook. The variation provides the opportunity to broaden my experience and helps me keep a fresh perspective.
   
   
3. How has freelance marketing “addedCHANGE” to your life?
   I love working from home. This type of freelancing allows me to maximize each day to better meet my professional and personal responsibilities.

add The Date

The first addCHANGE to Your Life Lunch Event will be March 4, 2009 at Maggiano's in Buckhead from 11:30am -1:00 pm

Hear from the President's Corner on how to market and thrive in today's economy. Panelists include:

- Marvin Whaley, Retired Executive VP, President Asia, Middle East, Africa , McDonald's Corporation

- Debbie Wetherhead, President of Wetherhead Communications

- Dana Jolivet, Chapter President of Pajama Program

Learn ways to addCHANGE to Your Life and have lunch on us.
To register, click here....

Next addCHANGE event will be on May 13: Navigating the Social Media Waters.

About Our Services

As a premier resource for veteran marketing talent, addONEMarketing Solutions provides the supplemental people power that clients need to manage projects or address staffing shortages by adding one or more experienced marketing professionals.

Click here to read more.

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addONE Marketing Solutions is looking for talented marketing professionals and we are willing to pay a referral fee of $125 to any one who refers a candidate whom we actually bring on as a Contractor for a position with one of our clients.

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