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ATLANTA – March 1, 2009 – addONE Marketing Solutions (www.add1marketing.com), the Southeast’s premier resource for veteran marketing talent, launches the addChange to Your Life series. The first event for marketing professionals, “Survive and Thrive in Today’s Economy,” will be held March 4 from 11:30 a.m. to 1:00 p.m. at Maggiano’s Restaurant in Buckhead. Featured panelists include: retired McDonald’s Corporation executive Marvin Whaley, who served as president of the Asia, Africa, Middle East region; Debbie Wetherhead, president of Wetherhead Communications; and Dana Jolivet, chapter president, Pajama Program, a philanthropic organization supported by addONE.
“Savvy marketing professionals can transform the current economic downturn into opportunities for themselves and the businesses they represent,” says Melissa Packman, CEO, addONE Marketing Solutions. The March 4 program will address how dismal market conditions and forecasts can be the impetus to re-evaluate strategy, execute differently and grab market share while competitors pull back or disappear. In addition, speakers will provide examples of relevant strategies and tactics.
“The new addChange to Your Life educational series offers our clients and associates insights into business trends, best practices and new perspectives on issues from seasoned marketing pros,” Packman explains. The sessions also present networking opportunities to stimulate professional connections.
“We often hear that ‘information is power’ and ‘it’s not what you know, but who you know,’” says Packman. “Given today’s business challenges, these adages are more relevant than ever. The addChange to Your Life quarterly events will provide meaningful experiences for participants to gain knowledge and connect with other marketing colleagues.”
Future sessions will focus on navigating the social media waters, new rules for old marketing and cause marketing. For more information about the series, contact _______.
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About addONE Marketing Solutions
addONE Marketing Solutions provides the supplemental people power that clients need to manage projects or address staffing shortages by temporarily adding one or more smart marketing professionals. Whether clients need high-level strategic thinking or roll-up-your-sleeves tactical activation, addONE matches organizations with uniquely qualified candidates who bring fresh approaches and ideas based on a broad history of work experience. These self-starters hit the ground running and make an immediate impact fulfilling short-term, long-term, part-time or full-time assignments. As the Southeast’s premier resource for veteran marketing talent, addONE attracts and retains independent professionals offering diverse and rewarding interim employment opportunities, and has developed lasting relationships with impressed customers since 1998. For more information, visit www.add1marketing.com.